Knowledge
Pricing Methods
A complete guide to pricing strategies — theory, examples and practical tips for every industry.
Most popular
Cost-plus pricing
Price based on costs and desired margin. Simple, predictable, widely used in SMEs and manufacturing.
Read more →Advanced
Value-based pricing
Price based on customer value. Highest margins — requires deep customer understanding.
Read more →Market
Competitive pricing
Prices relative to competitors. When to use it and how to avoid a destructive race to the bottom.
Read more →Modern
Dynamic pricing
Variable prices over time. Like Uber, Booking and Amazon — and how to apply it to your business.
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